Meet the founders of Digital Department.
We're Emily Kleiderer and Erin Daniel: identical twins, lifelong design partners, and the two people you'll work with directly on your brand, website, and marketing.
Identical twins. Designing together since we were 15.
We picked up our first design projects as teenagers and never stopped. After years of building brands side by side, we started Digital Department in 2024 so practices and small businesses could get a real design team without the agency runaround.
Good design that helps real humans.
We're passionate about design that does a job: helping a new patient find you, trust you, and book. Every logo, page, and post we make is built for the real people on the other side of the screen.
We love Jesus & people.
Our faith shapes how we work: honestly, generously, and with real care for the people we partner with. We'd rather build a long relationship than make a quick sale.
Emily Kleiderer, co-founder.
Emily has been designing alongside Erin since they were 15. Today she works hands-on with every client, turning big ideas into brands, websites, and marketing that actually bring people through the door.
Erin Daniel, co-founder.
Erin has been Emily's design partner since day one. She brings a sharp eye for detail to every project, making sure each logo, layout, and launch feels polished, clear, and true to the people behind the business.
Who we serve.
1
Healthcare practices
Dental, orthodontic, and medical practices that want to look as good as the care they give, and turn more inquiries into booked patients.
2
Local small businesses
Middle Tennessee owners who need a brand, website, and marketing that work together, from people who pick up the phone.
3
Growing teams
Teams that need steady, monthly design support without hiring in-house: one small team that already knows your brand.
We’ve designed and managed marketing for practices like McClaran Orthodontics.
Let's build something together.
Grab a 15-minute call with Emily and Erin. We'll talk about your business, your goals, and how we can help.